MAD WOMEN: THE TRUTH ABOUT MAD MEN Jane Maas, former ad executive and author of Mad Women: The Other Side of Life on Madison Avenue in the ’60s and Beyond, talks to WSJ‘s Wendy Bounds about her life in advertising in the ’60s. Log on to www.amazon.com to buy. THE...

BIG BRANDS ON TWITTER Big brands are heading to Twitter, shaking up the social media universe and global advertising spend. Jon Erlichman takes a look at the business behind the platform, and the big question of whether brands sell more when they advertise on social media or not. Video...

PROFILE: SHELLY LAZARUS   Moira Forbes, publisher of Forbes Woman, talks to Shelly Lazarus, Chairman of Ogilvy & Mather Worldwide, about her career, and the roles she has played in the advertising and media industry. THE PULSE is produced by LdC Media for TCN The Communications Network:...

The effectiveness, value, and ability of advertising, particularly via mobile devices, on Google and  Facebook has been put under the microscope. Just before the Facebook’s now infamous IPO, General Motors put the social media giant on the spot when they announced that advertising on...

Of the hundreds of thousands of TV spots and web films produced each year, few are even entered into the Cannes Film Lions contest. Here are three of the best from the 15 gold winners, judged to be the world’s best from the past year. Canal+The Bear. Agency BETC, Paris The Guardian...

The effectiveness, value, and ability of Facebook ads to measure results have been heavily questioned in the last couple of months. Just before the now infamous IPO, General Motors put Facebook on the spot when they announced that the social media network did not work for them, and they were...

GM shook the business world by pulling out of Facebook this week. Are they wrong? Can 900 million Facebook users be wrong? WSJ reports that Goldman Sachs, Accel Partners, and DST Global are just some of the companies that are planning to sell their Facebook shares. As Facebook advertising...

Two new French ad spots for Orangina’s new Miss O! diet drinks star bitchy, scheming canine personas that turn the tables on sterotypical roles. Watch the ads by the Fred & Farid agency. THE PULSE is produced by LdC Media The Creative Network: www.ldcmediacreative.com For free daily...

Babies doing freaky things makes viral gold. Banking on this, while taking a dig at the social obsession to record and share anything and everything, Pepsi NEXT releases their new ad spot in the US. Watch the video. THE PULSE is produced by LdC Media The Creative Network:...

Celebrating its 165th anniversary, Cartier has launched the screen advertisement The Cartier Odyssey, a three-and-a-half-minute film starring Shalom Harlow. Locations included Prague, Spain, the Italian Dolomites, and Paris, where panthers were filmed against the backdrop of the Cartier...

Guerlain commissioned French artists Olivier Kuntzel and Florence Deygas to create this  animated campaign for La Petit Robe Noir, which premiered in France yesterday. The floral fragrance opens with notes of lemon, bergamot, and galbanum, with a heart of marshmallow, iris, and orange...

The next Wes Anderson movie, Moonrise Kingdom, will be released this summer. In the meantime, he’s lent his unpredictable direction to the world of advertising, going behind the camera for two new Hyundai Azera spots. Watch the video for the ad Modern Life. THE PULSE is produced by LdC...