ADIDAS: BEHIND THE DESIGN Each year, the design teams at the Adidas HQ come together to discuss and decide on trends for the seasons ahead. Crane.tv goes behind the scenes and speaks to a few of the key design directors about the innovation and creative process. THE PULSE is produced by...

Millions of running shoes are sold every year, but many of us are buying the wrong ones for our feet and needs. Dan Bova, Editor-in-Chief of Maxim magazine, reviews the top running shoes for 2012 on Fox News. (Image: Adidas) THE PULSE is produced by LdC Media The Creative Network:...

Yohji Yamamoto and Adidas are celebrating 10 years of collaboration with a limited edition collection of footwear and clothing for men and women. The footwear range features red, black and white combinations in styles such as the Yohji Pacer and technical hi tops. A limited edition of 300 per...

  Great Britain‘s 2012 Olympics team will get designer treatment now that Stella McCartney has been appointed creative director over every aspect of the national kit, from competitive performance wear to Olympic village tracksuits and fans’ sports tops. Great Britain’s...

As half the world’s audience watches next month’s World Cup, MTV has accepted the inevitable loss of viewers, but are still pushing their presence by acknowledging this world phenomenon via an anti-campaign: We Understand Why You Aren’t Watching MTV. La Comunidad, a Buenos...

Three of the world’s greatest footballers are portrayed in the latest Louis Vuitton Core Values advertising campaign. Shot by Annie Leibovitz, Pele, Diego Maradona, and Zinedine Zidane play a game of table football in the Café Maravillas, Madrid. The new Core Values campaign will...

Nike is capitalising on World Cup fever by expanding its appeal beyond traditional sports circles. The brand has commissioned six young artists to create an alternative kit for six of the world’s biggest soccer teams: England, South Africa, Brazil, The Netherlands, France and the...