CORE VALUES
Three of the world’s greatest footballers are portrayed in the latest Louis Vuitton Core Values advertising campaign. Shot by Annie Leibovitz, Pele, Diego Maradona, and Zinedine Zidane play a game of table football in the Café Maravillas, Madrid.
The new Core Values campaign will appear in June issues of international titles, and the www.louisvuittonjourneys.com website will feature a conversation between the three players, where they discuss their careers, recall the great matches they have played, and exchange views on football.
As part of its ongoing commitment to environmental responsibility and sustainable development, Louis Vuitton is making a donation to The Climate Project, spearheaded by Nobel Peace Prize winner Al Gore , on behalf of Pelé, Maradona and Zidane.
The Pulse is produced by LdC Media The Creative Network: www.ldcmediacreative.com
For free daily alerts on what you need and want to know, click on SUBSCRIBE TO THE PULSE
