IMAGE vs SALES
The effectiveness, value, and ability of Facebook ads to measure results have been heavily questioned in the last couple of months.
Just before the now infamous IPO, General Motors put Facebook on the spot when they announced that the social media network did not work for them, and they were ending their $10 million campaign.
Now that Facebook is getting support from Coca-Cola and Ford, Shayndi Raice talks with Rolfe Winkler on WSJ‘s Digits about the debate of social media increasing a brand’s image versus sales, and what advertisers are doing to make it work for them.
To read more, click on WSJ, and also see Facebook: Fad or Future
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