PUMA REBOOTS
The simple shoebox has been overhauled and rethought. Puma and Fuseproject design firm have developed the Clever Little Bag, which will reportedly slash water, energy, and fuel consumption during manufacturing by up to 60pc in one year. Made of recycled PET, the Clever Little Bag cuts the need for cardboard by 65pc, and eliminates laminated materials, tissue paper and plastic bags, and will be introduced next year.
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