Following on the strength of The Row, the Olsens are launching the more accessible Stylemint.com in July, an online shopping site featuring a collection of women’s T-shirts starting at $29.99. Once members register, they can take short style quizzes and be given monthly recommendations.
Stylemint.com follows the launch of Jewelmint.com, a jewellery-of-the-month club created late last year in partnership with Kate Bosworth. Sign up at www.launchstylemint.com and check out www.jewelmint.com
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