The fashion and textile industry is one of the largest in the world, and also one of the biggest contributors to pollution. Eco fashion is the future and mid-range to luxury brands are watching their footprints.
Last month H&M published its Conscious Actions Sustainability Report for the 10th year, and the company is now the No.1 user of organic cotton in the world and donated 2.3 million garments to charitable causes.
PPR, the luxury brands group, has announced a five year eco plan, and the move will cover the operations of Yves Saint Laurent and Alexander McQueen to Balenciaga and Stella McCartney.
On the red carpet who you are wearing is as important as who you are, but soon what fabric you wear will be just as important. The Green Carpet Challenge was established three years ago by Livia Firth and Lucy Siegle to persuade top designers to dress the world’s famous in clothing that is ecologically-friendly, and socially responsible. In the video (above) the founders talk about green fashion, working with designer Henrietta Ludgate, and their future hopes for the movement.
At the Sustainable Fashion Summit in Copenhagen, 1041 people from 27 countries attended. Patron of the event, Crown Princess Mary of Denmark, spoke about the challenges that brands and companies face to embrace sustainable fashion, such as educating the consumer as to how our clothes are made, in what conditions, and what impact those processes are having on the environment. Monita Rajpal reports in the video (below)
Videos courtesy of CNN.
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