BECK’S THE GREEN BOX PROJECT
Over the next three years, Beck’s The Green Box Project will fund and showcase 1,000 creative projects. The pieces will be experienced via augmented-reality in Green Boxes located around the world, and commissions feature works from designers, musicians and other creatives, including Bompas Parr, Hussein Chayalan and Nick Knight.
When passersby see one of the Green Boxes, they will be directed to download a special mobile application to their smartphones which will reveal the enclosed art. Boxes will be located in cities from New York to Rome and Beck’s is giving an open call for submissions. Nick Knight and Spiegel will curate the competition and choose winning submissions.
Log on to www.becks.com
(Beck’s Green Box Project – Overview from Beck’s Green Box Project on Vimeo)
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