Nike is capitalising on World Cup fever by expanding its appeal beyond traditional sports circles. The brand has commissioned six young artists to create an alternative kit for six of the world’s biggest soccer teams: England, South Africa, Brazil, The Netherlands, France and the US.
French illustrator and artist So Me (Bertrand De Langeron) has created a humorous mascot of a Frenchman with beret and moustache, and Brazilian graffiti artist Nunca was inspired the Picacao graffiti (see video), native to São Paulo.
Nike has also created an exclusive collection for the Brazilian team in its national colours of black and yellow, and new designs for the national team shirts of Portugal, South Korea, Australia, New Zealand, Serbia and Slovenia. Each True Colors kit includes hoodies, shorts and coordinated footwear, and will be available ahead of the World Cup at a range of stores, including Nike outlets and the chic lifestyle Paris boutique Colette.
The Pulse is produced by LdC Media The Creative Network: www.ldcmediacreative.com
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