WHY YOU AREN’T WATCHING MTV
As half the world’s audience watches next month’s World Cup, MTV has accepted the inevitable loss of viewers, but are still pushing their presence by acknowledging this world phenomenon via an anti-campaign: We Understand Why You Aren’t Watching MTV.
La Comunidad, a Buenos Aires agency, known for multi-platform advertising and communications for multi-national brands, has produced three humorous international campaigns to run on MTV, in June, in Spanish-speaking countries, Russia and Korea.
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